CRAiLAR Flax is the first sustainable natural fiber with the potential to revolutionize the textile industry. From the farms where the flax is grown to the mills where itâ€™s spun into yarn, CRAiLAR Flax Fiber drastically reduces chemical and water usage. In fact, CRAiLAR was designated as a 100% BioPreferredÂ® product by the USDA in April 2012. That clean record from dirt to shirt concludes with fabrics that are indistinguishable from cotton, while helping to prevent a cycle of environmental harm. Founded in Vancouver, British Columbia in 1998 by Jason Finnis and Larisa Harrison, the company was originally a provider of environmentally friendly, ethically produced clothing called Naturally Advanced Technologies. The company quickly grew through strategic partnerships with Canadaâ€™s National Research Council and Alberta Innovates-Technologies Futures to become a leading developer of renewable and environmentally sustainable biomass resources using flax, hemp, and other bast fibers. CRAiLAR uses a cutting-edge, all-natural enzymatic process to unlock the potential of flax fiber, resulting in a garment that is as soft and durable as cotton, while minimizing the environmental risks associated with its cultivation. This breakthrough has attracted some of the worldâ€™s biggest textile and apparel brands. But the versatility of CRAiLAR Flax means its potential uses extend far beyond fiber applications, standing to impact industrial, energy, medical, and composite material industries as well.