DataDot Technology Ltd. engages in the provision of asset identification, management, protection, and authentication products and services. It operates through the DataDotDNA and DataTraceDNA segments. The DataDotDNA segment is a polymer and metallic microdots containing etched data that is unique to the assets to which the microdots are attached. The DataTraceDNA segment is a high speed, high security, machine readable system for authenticating materials, products, and assets. The company was founded by Ian P. Allen and Brent McLaws on March 9, 2000 and is headquartered in Brookvale, Australia.