Emaar Malls PJSC engages in the development and management of shopping malls and retail centers. It operates through the following segments: Super-Regional Malls, Regional Malls, Community Retail, Specialty Retail, Online Retail, and Others. The Super-Regional Malls segment includes shopping centers which individually hold gross leasable area of more than 800 thousands square feet. The Regional Malls segment refers to shopping centers which individually holds gross leasable area of more than 400 thousand square feet but less than 800 thousand square feet. The Community Retail segment deals with shopping centers or retail outlets which individually hold gross leasable area of less than 400 thousand square feet. The Specialty Retail segment involves shopping centers that offers specialty stores for fine and casual dining, commercial offices, and retail outlets of manufacturers. The Online Retail segment includes Namshi, which is a regional online fashion portal in GCC. The Others segment comprises of the businesses that individually do not meet the criteria for a reportable segment. The company was founded in December 28, 2005 and is headquartered in Dubai, United Arab Emirates.