FreakOut Holdings, Inc. engages in the management and overall control of its group companies. It operates through the following segments: Demand Side Platform (DSP), Data Management Platform (DMP), and Others. The DSP segment offers a DSP platform, Red that enables marketers and advertisers to buy real-time impressions across the display ad exchanges and supply side platforms. The DMP segment supports data marketing of client companies and agencies. It also engages in the business of digital marketing technology services. The Others segment handles the management of new businesses domestically and overseas. The company was founded by Yuzuru Honda on October 1, 2010 and is headquartered in Tokyo, Japan.