Gendai Agency Inc. engages in the planning and production related to advertising and promotion. It operates through the following segments: Advertising, Real Estate, and Other. The Advertising segment handles the planning and production of paid advertisement, promotional materials, and mass media for pachinko halls. The Real Estate segment covers the leasing and brokerage of real estate properties for pachinko halls. The Other segment includes casino management, storage, and camper rental services. The company was founded by Masataka Yamamoto in February 1994 and is headquartered in Tokyo, Japan.