Greencross Ltd. engages in the provision of veterinary services, pet related products, and accessories. It operates through the following segments: Retail, Veterinary, New Zealand, and Corporate. The Retail segment includes the sale of pet care products and services in Australia and New Zealand. The Veterinary segment provides veterinary services and sale of pet care products in Australia. The New Zealand segment involves the sale of specialty pet care products and Vet services in New Zealand. The company was founded in 1994 and is headquartered in Brisbane, Australia.