gumi, Inc. engages in the planning, development and operation of social games. Its operations are carried out through the Mobile Online Games and VR/AR segments. The Mobile Online Games segment develops and provides game content that can be downloaded to the mobile terminal from online application store without going through the browser. The VR/AR segment provides Virtual Reality(VR) and Augmented Reality(AR) applications . The company was founded by Hironao Kunimitsu on June 13, 2007 and is headquartered in Tokyo, Japan.