Hoodin AB engages in the provision of content curation and engagement platform. It operates through the Monitoring and Insights and Aggregation and Curation segments. The Monitoring and Insights segment focuses on the solution that allows clients to monitor on sources that they consider relevant to them. The Aggregation and Curation segment enables clients to find, structure, curate, and create and publish relevant content in own and social channels. The company was founded by Markus Johan Emne, Alexander Wietz, and Jakob Jensen Pruhz on June 1, 2012 and is headquartered in Malmo, Sweden.