ITmedia, Inc. engages in the media business through paid advertising, electronic commerce, and digital contents publication of customer products and services in the Internet. It operates through the following divisions: Information Technology (IT), Electronics, Consumer, and Others. The IT division captures the advertising needs of customers in the cloud computing market. The Electronics division offers membership services and latest technology manuals on electronics and provides environment business-related information services. The Consumer division provides IT-related news and information, digital product information, music and artist news information services. The Others division engages in the smart media business. The company was founded by Toshiki Otsuki on December 28, 1999 and is headquartered in Tokyo, Japan.