Joyful Honda Co. Ltd. engages in the home center retail business. It operates through the following divisions: Home Center, Garden Center, Pet Center, Internet Sales and Gasoline Station. The Home Center division offers gardening and plumbing supplies, agricultural materials, engine machinery, wallpapers, carpet and curtains, lighting fixtures, electrical appliances, daily living essentials, daily consumables, fresh cut flowers, storage goods, stationery and office supplies, outdoor goods, automotive accessories, bicycles, medicines, alcoholic and non-alcoholic drinks, building materials, timbers, paint, tools, hardware, worker essentials, electrical fittings and other materials for home renovation projects. The Garden Center division provides flower seedlings, vegetable seedlings, plants, mulch and other soil for horticulture, fertilizers, plant pots and other gardening supplies. The Pet Center division engages in the purchasing and sale of live animals such as dogs, cats, small animals, birds and fish, as well as pet supplies. The Internet Sales division provides the sale of lifestyle-related products through online. The Gasoline Station division operates self-service gasoline stations. The company was founded on December 15, 1975 and is headquartered in Tsuchiura, Japan.