Joyou AG is a holding company, which engages in the manufacture and trade of fixtures, fittings, and sanitary ware products. It operates through the following segments: Bathroom Faucets, Kitchen Products, Shower Products, Ceramics and Bathtubs, Bathroom Cabinets, Bathroom Accessories, Other Faucets and Sanitary Hardware, Copper and Semi-finished Products, and Grohe Products. The Bathroom Faucets segment designs and markets basin, bathtub, bidet, and sensor faucets. The Kitchen Products segment offers faucets and basins. The Shower Products segment includes showerheads and enclosures. The Ceramics and Bathtubs segment develops wash basins and toilets. The Bathroom Cabinets segment outsources and produces free-standing and wall-hung cabinets. The Bathroom Accessories segment includes baskets, soap trays, robe hooks, corner shelves, and toilet paper holders. The Other Faucets and Sanitary Hardware segment offers drainage covers, angle valves, and crude products. The Copper and Semi-finished Products segment is composed of copper tubing and accessories. The Grohe Products segment refers to showerheads and faucets from Asian product lines. The company was founded by Jian She Cai in 1988 and is headquartered in Hamburg, Germany.