JRjr33, Inc. is a micro-enterprise company, which engages in the provision of direct selling services. It operates through the following segments: Gourmet Food, Home Decor, Nutritional and Wellness, and Other. The Gourmet Food segment involves in the production and sale of hand-crafted spices and oils. The Home Decor includes production, sourcing, and sale of premium hand-crafted baskets and selling of products for the home, including pottery, cleaning, beauty, outdoor, and customizable vinyl expressions for display. The Nutritional and Wellness segment offers selling of nutritional supplements and skin care products. The Other segment consists of operations related to Happenings Communications Group, Paperly, and Tomboy Tools. The company was founded on April 12, 2007 and is headquartered in Plano, TX.