Leone Film Group SpA engages in the production, co-production, and distribution of audiovisual products. It operates through the following business units: Film Production, Distribution, and Product Placement. The Film Production unit engages in filmmaking produced by the company or with the participation of third parties for the Italian market; as well as in co-producing of films made for the international market. The Distribution unit exploits film rights that belong to the company library through cinema, home entertainment, free television, pay television, video on demand, subscription video on demand, and new media marketing channels. The Product Placement unit involves in brand integration and management strategies in movies or television programs. The company was founded by Sergio Leone in 1989 and is headquartered in Rome, Italy.