Профиль Pioneer Foods Group Ltd (spons. ADRs)
Established in 1997, Pioneer Foods is one of the largest South African producers and distributors of a range of branded food and beverage products. The Group operates mainly across South Africa, providing wholesale, retail and informal trade customers with products of a consistently high standard. Pioneer Foods exports to more than 60 countries across the globe. The growing international business represents 21% of operating profit. The Group operates a number of world-class production facilities producing a range of products that includes some of the most recognisable and best loved brand names in South Africa, including the following power brands: Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko and White Star. They have three main divisions: Essential Foods â€“ manufactures wheat and maize products, pasta, packing of rice, beans and other dried vegetables and has large bakery operations; Groceries â€“ produces breakfast cereals, rusks, cake mixes, baking aids, dried fruit products, nuts, sweet and savoury spreads, processed salads, long-life juices, and fruit concentrate mixtures and dairy fruit blends. International â€“ this is primarily structured around an export business model which is managed across two channels, namely Africa and the Rest of the World. This division incorporates the Groupâ€™s operations and the wholly owned Bokomo Foods UK Business.