Rovio Entertainment Oyj develops mobile and media games, which engages in broadcast media, merchandising, publishing, and licensing. It operates through the following segments: Games, Brand Licensing, and Other. The Games segment consists of mobile games business, which includes all mobile games developed by the business unit for distribution through mobile application stores, such as Apple and Google, and from which Rovio receives revenue in the form of end consumer in-app purchases and in-app advertising. The Brand Licensing segment comprises two sub-units, Consumer Products and Content Licensing, which generate royalty revenues from licensing the Angry Birds brand to product categories other than mobile games. The Other segment relates to subsidiary, group management, intellectual property protection, and other expenses. The company was founded by Niklas Peter Hed and Petteri Vainikka in 2003 and is headquartered in Espoo, Finland.