Sel-Leb Marketing, Inc. engages in the distribution and marketing of consumer merchandise to retail sellers such as mass merchandisers, discount chain stores and food, drug and electronic retailers. The company operates its business through two segments: Opportunity and Cosmetics. The Opportunity segment comprises the operations connected with the acquisition, sale and distribution of name-brand and off-brand products, which are purchased from manufacturers, wholesalers or retailers as a result of close-outs, overstocks and/or changes in the packaging of brand name items. The Cosmetics segment comprises the acquisition, sale and distribution of all other products, including 'celebrity endorsed' and 'tie-in cosmetics' and health and beauty aid products and designer and all other fragrances. Its strategy is to capitalize on increased consumer demand for value and convenience resulting from the increased acceptance by consumers of mass merchandisers, electronic retailers and other mass marketing retail outlets, as well as on the popularity of consumer products endorsed by celebrity spokespersons. Sel-Leb Marketing was founded by Harold Markowitz and Jorge Lazaro in September 1993 and is headquartered in Paterson, NJ.