Shufersal Ltd. engages in the management of retail network in Israel. It operates through the following business segments: Retail, Real Estate, Management of Credit Card Customers Club, and Be. The Retail segment covers retail marketing of food and other products in the branches of the company, and the production of frozen baking goods that are sold mainly in the branches of the company. The Real Estate segment includes the ownership and rental of various types of real estate assets including commercial assets and other assets. The Management of Credit Card Customers Club segment includes the management of credit card activities and granting of credit through credit cards, provision of financial services, support services, and distribution of various financial products to credit card holders and individual clients. The Be segment covers the activities of the brand name Be, which includes the sale of cosmetics products, toiletries, medications, and food supplements through 73 branches nationwide. The company was founded in 1958 and is headquartered in Rishon LeZion, Israel.