Sky Ltd. engages in the operation of pay television broadcasting and home communications services. The firm also provides broadband and telephone services. It operates through the following business segments: UK and Ireland, Germany and Austria, and Italy. The UK and Ireland segment comprises of activities and operations of the pay TV, home communications, mobile, and adjacent businesses in the UK and Ireland. The Germany and Austria segment consists of activities and operations of the pay TV and adjacent businesses in Germany and Austria. The Italy segment covers activities and operations of the pay TV and adjacent businesses in Italy. The company was founded on April 25, 1988 and is headquartered in Middlesex, the United Kingdom.