Steinhoff International Holdings NV is an investment company, which engages in the manufacture and retail of furniture, household goods, and clothing. It operates through the following business segments: Household Goods; General Merchandise; and Automotive. The Household Goods segment comprises of furniture; household goods; appliances; home accessories; consumer electronics and technology goods; building materials; do-it-yourself products; and accessories. The General Merchandise segment covers clothing, footwear, household goods, personal accessories, cellular products, and selected financial services. The Automotive segment offers a range of motor and heavy road vehicle brands. The company was founded by Bruno Ewald Steinhoff on June 22, 2015 and is headquartered in Amsterdam, Netherlands.