UNITED, Inc. engages in advertising technology and smartphone applications business. It operates through the following segments: Ad Technology, Games, Contents, Investments, and Others. The Ad Technology segment deals with the planning, development, and operation of advertising distribution platforms for advertisers and advertising agencies. The Games segment operates smartphone game applications. The Contents segment produces digital contents, programming instructions, smartphone applications, and web services. The Investments segment manages venture capital funds and venture investments. The Others segment includes auxiliary activities not mentioned above. The company was founded by Kiyoshi Nishikawa on February 20, 1998 and is headquartered in Tokyo, Japan.