Vitacost is an American e-commerce company. It operates as an online retailer of health and wellness products primarily in North America. The company offers dietary supplements that include vitamins, minerals, herbs, and other botanicals. It also provides cosmetics, natural personal care products, pet products, sports nutrition, and health foods. The company sells its products directly to consumers through its website, vitacost.com. It sells approximately 46,000 of stocks, keeping units from approximately 2,500 third-party brands including Garden of Life, New Chapter, Natureâ€™s Way, Natureâ€™s Plus, Source Naturals, Jarrow Formulas, Bobâ€™s Red Mill, Kind, Eden Foods, Avalon Organics, Jason, Desert Essence, BSN, Optimum Nutrition, USP Labs, and MuscleTech. In addition, the company sells products under its proprietary brands that include Vitacost, ARO, Glonaturals, Cosmeceutical Sciences Institute, Best of All, and Smart Basics. The company is led by Jeffrey J. Horowitz, The Vitamin Shoppe founder, who was named Vitacost's Chief Executive Officer in 2011. Vitacost was inducted into Inc Magazineâ€™s â€œInc. 500 Lifetime Hall of Fameâ€ in 2006 as one of the U.S.â€™s 500 fastest-growing privately held businesses for five consecutive years (2001â€“2005). Vitacost was founded in 1994 and is headquartered in Boca Raton, Florida.