Carta Holdings, Inc. engages in the business of online commerce, media, advertising, research, and mobile services. It operates through the following segments: Ad Platform, Point Media, and Incubation. The Ad Platform segment includes platforms such as fluct, Zucks, and CMerTV. The Point Media segment includes products such as EC Navi and PeX. The Incubation segment handles the new graduate recruitment support project and game publishing business. The company was founded by Shinsuke Usami on October 8, 1999 and is headquartered in Tokyo, Japan.