William Hill Plc provides gaming and betting services across multiple channels. It operates through the following business segments: Retail, Online, U.S. Existing, U.S. Expansion and Other. The Retail segment comprises all activity undertaken in LBOs including gaming machines. The Online segment consists all online and telephone activity, including sports betting, casino, poker and other gaming products along with telephone betting services. The U.S. Existing segment comprises all activity undertaken in the existing U.S. business. The U.S. Expansion segment includes all operations in new U.S. locations where gambling is being regulated. The company was founded by William Hill in 1934 and is headquartered in London, the United Kingdom.